Publications
Books
International Trade in Films and Television Programs, with Stephen E. Siwek, Ballinger, 1988.
Video Economics, with Bruce M. Owen, Harvard University Press, 1992.
Electronic Services Networks: A Business and Public Policy Challenge, co-edited with Margaret E. Guerin-Calvert, Praeger Publishers, 1991.
Making Universal Service Policy: Enhancing the Process Through Multidisciplinary Evaluation, co-edited with Barbara A. Cherry and Alan H. Hammond, IV, Lawrence Erlbaum, Publishers, 1999.
Broadband: Bringing Home the Bits, member of NRC committee authoring report, National Research Council, 2002.
Rethinking Rights and Regulations: Institutional Responses to New Communications Technologies, co-edited with Lorrie F. Cranor, MIT Press, 2003.
Handbook on the Economics of the Media, co-edited with Robert Picard, Cheltenham, UK: Edward Elgar Publishing, 2015.
The Business of Media: Change and Challenges, co-edited with Mónica Herrero, Lisbon: Media XXI, 2015.
Edited Journal Special Issues
SPECIAL ISSUE ON TELECOMMUNICATIONS POLICY, Industrial and Corporate Change, vol. 4, 1995. Co-edited with David J. Teece.
SPECIAL ISSUE ON MEDIA AND MULTIMEDIA, Information Economics and Policy, vol. 10, no. 2. 1998.
SPECIAL SECTION ON THE ECONOMIC DIMENSIONS OF ADVERTISING MEDIA AUDIENCES, The Journal of Advertising, vol. 35, no. 2, 2006, Senior editor with Hairong Lee and Philip M. Napoli.
ECONOMIC DYNAMICS OF MEDIA INDUSTRIES IN ASIA—FROM OLD TO NEW MEDIA, Asian Journal of Communication, vol. 18(2), 2008. Co-edited with W. Wayne Fu.
SPECIAL ISSUE ON POLICY FOR SOCIAL MEDIA, Telecommunications Policy, forthcoming 2015. Co-edited with Jonathan Obar.
Journal Articles
"Social Media Definition and the Governance Challenge: Introduction to the Special Issue," J. Obar and S. S.Wildman, Telecommunications Policy, 39(9) (October 2015), 745-750.
'"We need the Einstein of the Internet Age": Interview with Steven Wildman, FCC Chief Economist,' T. Flew and S. S. Wildman, Communication Research and Practice, 1(1) (May 2015), 88-97.
"Economic Analysis at the Federal Communications Commission, 2012-2013," E. K. Ralph, S. Singer, & S. S. Wildman, Review of Industrial Organization, 43, 327-348. (Published in print and online with online publication November 26, 2013)
"How Radio News uses Sources to Cover Local Government News and Factors Affecting Source Use," S. Lacy, S. Wildman, F. Fico, D. Bergan, T. Baldwin, & P. Zube, Journalism and Mass Communication Quarterly, vol. 90(3) (2013), 457-477.
"Newspapers Devote Far Less Coverage to County Government than to City Governance," F. Fico, S. Lacy, T. Baldwin, D. Bergan, & S. Wildman, Newspaper Research Journal, vol. 34(1) (2013), 104-111.
"Citizen Journalism Sites as Information Substitutes and Complements for United States Newspaper Coverage of Local Governments," F. Fico, S. Lacy, S. S. Wilman, T. Baldwin, D. Bergan, & P. Zube, Digital Journalism, vol. 1(1) (2013), 152-168.
"Measuring sustainable broadband adoption: An innovative approach to understanding broadband adoption and use," with Larose, R., DeMaagd, K., Chew, H. E., Tsai, H.-Y. S., Steinfield, C., & Bauer, J. M., International Journal of Communication, vol. 6 (2012), 1-20.
"Getting Ready for Digital Television: Factors Contributing to Consumer Readiness," with W. Ma, B. Greenberg, & L. Peer, International Journal of Digital Television, vol 3(1) (2012), 23-38.
"Dailies Still Do 'Heavy Lifting' in Government News, Despite Cuts," S. Lacy, F. Fico, T. Baldwin, D. Bergan, S. Wildman & P Zube, Newspaper Research Journal, vol. 33(2) (2012), 23-39.
"Commentary About Government Both Broad, Diverse," F. Fico, S. Lacy, T. Baldwin, D. Bergan, S. Wildman & P. Zube, Newspaper Research Journal, vol. 33(2) (2012). 100-114.
"P2P, CDNs, and Hybrid Networks: The Economics of Internet Video Distribution," with Imsook Ha and Johannes M. Bauer, International Telecommunications Policy Review, vol. 17(4) (2010), 1-22.
"The Economics of Delivering Digital Content Over Mobile Networks," with Ravi S. Sharma, Journal of Media Business Studies, vol 6(2) (Summer 2009), 1-24.
"Interactive Channels and the Challenge of Content Budgeting," International Journal of Media Management, vol. 10(3) (2008), 91-101.
"Communication and Economics: Two Imperial Disciplines and Too Little Collaboration," Journal of Communication, vol. 58(4) (2008), 693-706.
"Economic Research on Asian Media Markets and Industries: A Critical Reflection," with W. W. Fu, Asian Journal of Communication, vol. 18(2) (2008), 92-101.
"Editorial," with W. W. Fu, Asian Journal of Communication, vol. 18(2), 89-91. (Editors' note introducing the special of AJC.)
"Looking Backwards and Looking Forwards in Contemplating the Next Rewrite of the Communications Act," with J. M. Bauer, Federal Communications Law Journal, vol. 58(3) (2006), 415-438.
"Introduction to the Special Section," with H. Li and P. M. Napoli, The Journal of Advertising, vol. 35, no. 2, 2006, 99.
"A Deeper Look at the Economics of Advertiser Support for Television: The Implications of Consumption-Differentiated Viewers and Ad Addressability," with E. Kim, Journal of Media Economics, Vol. 19(1) (2006), 55-79.
"Modeling the Efficiency Properties of Spectrum Governance Regimes," with J. M. Bauer and C. Y. Ting, INFO, Vol 8(2) (2006), 83-96.
"Comparing welfare for spectrum property and spectrum commons governance regimes," with C. Y. Ting and J. M. Bauer, Vol. 29 (2005), Telecommunications Policy, 29, 711-730.
"An Integrated Framework for Assessing Broadband Policy Options," with J. M. Bauer and J. Kim, Michigan State Law Review, Vol. 2005, No. 1 (Spring 2005).
"Repositioning the Journal of Media Economics: A Brief Note from the Editors," with J. M. Bauer and S. Lacy. Journal of Media Economics, 19(1) (2005), 1-5.¬
"Modeling the Ad Revenue Potential of Media Audiences: An Underdeveloped Side of Media Economics," Journal of Media Economics and Culture, Vol.1, No. 2 (Spring 2003), pp 7-37. Reprinted with slight modifications in G. Doyle, ed., The Economics of the Mass Media, Cheltenham, UK: Edward Elgar Publishing Limited, pp. 494-512.
"The State of Telecom: Realities, Regulation, Restructuring," with J. M. Bauer and P. Vesperini. MSU-DCL Law Review, (2003), 531.
"Rethinking Access: Introduction to the Symposium Theme and Framework," with Johannes M. Bauer, Law Review of the Michigan State University Detroit College of Law, vol. 2002, No. 3 (Fall 2002).
"Broadband: Bringing Home the Bits," with N. Jayant, J. Chiddix, J. Cioffi, D. Clark, P. Green, K. Kahn, R. Lowenberg, C. Lynch, R. Metzger, E. Nynatt, E. Noam, D. Rauchaudhuri, B. Rowe, J. Eisenberg and M. Blumenthal, ACM SIGCOM Computer Communication Review, 32(2) (2002), 5-29.
"Preventing Flawed Communication Policies by Addressing Constitutional Principles," with Barbara A. Cherry, Law Review of the Michigan State University Detroit College of Law, vol. 2000, No. 1 (Spring 2000)
"An Institutional Perspective on Regulatory Regimes and Investment Decisions by Telecommunications Providers," with Barbara A. Cherry, Telecommunications and Broadcasting Networks under EC Law: The Protection Afforded to Consumers and Undertakings in the Information Society, Series of Publications by the Academy of European Law Trier, Vol. 27 (2000).
"Institutional Endowment as Foundation for Regulatory Performance and Regime Transitions: The Role of the US Constitution in Telecommunications Regulation in the United States," with Barbara A. Cherry, Telecommunications Policy, vol. 23, no. 9 (1999).
"Economic Theories of Tying and Foreclosure Applied—and Not Applied—in Microsoft," with Debra J. Aron, Antitrust, vol. 14, no. 1 (1999), pp. 48-52.
"Media and Multimedia: The Challenge for Policy and Economic Analysis," in Information Economics and Policy, Vol. No. 1 (1998).
"Interconnection Pricing, Stranded Costs, and the Optimal Regulatory Contract," in Industrial and Corporate Change, vol. 6, no 4 (1997).
"Introduction: Policy and Strategy for Rapidly Changing Telecommunications Markets," with David Teece, Industrial, and Corporate Change, vol. 5, no. 4 (1996).
"The Pricing of Customer Access in Telecommunications," with Debra J. Aron, Industrial, and Corporate Change, vol. 5, no. 4 (1996).
"Network Programming and Off-Network Syndication Profits: Strategic Links and Implications for Television Policy," with Karla Robinson, Journal of Media Economics, Vol. 8, No. 2 (1995), 27-48.
"Trade Liberalization and Policy for Media Industries," Canadian Journal of Communication, Vol. 20 (1995).
"Network Competition and the Provision of Universal Service," with John C. Panzar, Industrial and Corporate Change, Vol. 4, No. 4 (1995): 711-719.
"Funding the Public Telecommunications Infrastructure," with Bruce Egan, Telematics and Informatics, Fall 1994.
"Toward a New Analytical Framework for Media Policy: Reconciling Economic and Non-Economic Perspectives," with R. Entman, Journal of Communication, Winter 1992. Reprinted in part in Taking Sides: Clashing Views on Controversial Issues in Mass Media and Society, A. Alexander and J. Hanson (eds.), The Duskin Publishing Group, Inc., 1993.
"Selecting Advanced Television Standards for the United States: Implications for Trade in Programs and Motion Pictures," Journal of Broadcasting and Electronic Media, Spring 1991.
"Explaining Trade in Films and Television Programs," Journal of Communication, 41(1) (1991), 190-192.
"The Privatization of European Television: Effects on International Markets for Programs," with S. E. Siwek, Columbia Journal of World Business, December 1987.
"A Note on Measuring Surplus Attributable to Differentiated Products," Journal of Industrial Economics, September 1984.
"Economic Consequences of the Informational Characteristics of Mass Media," The American Economist, Spring 1981.
Book Chapters
Wildman, S. S. (2020), “New Media and the Need for New Analytical Frameworks,” in von Rimscha, B. (ed.), Management and Economics of Communication, Berlin: Walter De Gruyter, GmbH.
Wildman, S. S. (2020), “Why Policy Makers Need to Collaborate with Academics on Media Policy and Why That Need Will Grow,” in Rohn, U. & T. Evens (eds.), Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice, New York: Routledge.
Ma, W. & Wildman, S. S. (2017), “Online Advertising Economics,” in J. M. Bauer & M. Latzer (eds.), Handbook on the Economics of the Internet, Cheltenham, UK: Edward Elgar Publishing.
Wildman, S. S. & Lee, S. Y. (2015), "Trade in Media Products," in R. Picard & S. Wildman (eds.), Handbook on the Economics of the Media, Cheltenham, UK: Edward Elgar Publishing.
Ma, W., Wildman, S. S., & Li, H. (2015), "Online Advertising," in P. H. Ang & R. Mansell, The International Encyclopedia of Digital Communication and Society. Wiley-Blackwell.
Song, S. Y., Fei, S., Yao, M. Z., & Wildman, S. S. (2013), "Un/masking News in Cyberspace: Examining Censorship Patterns of News Portal Sites in China," in Gordon, J., Rowinski, P., & Stewart, G. (eds.), Breaking the News, Oxford: Peter Lang.
Song, S. Y., & Wildman, S. S. (2013), "Evolution of Strategy and Commercial Relationships for Social Media Platforms: The Case of YouTube," in Friedrichsen, M. & Muhl-Benninghaus, W. (eds.), Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets, Heidelberg: Springer, 619-632.
Lee, S. Y., & Wildman, S. S. (2012), "Protecting and promoting national cultures in a world where bits want to flow freely," in S. Pager and A. Candeub, (eds.), Transnational Culture in the Internet Age, Northampton, MA: Edward Elgar Publishing, Inc., pp. 389-409.
Wildman, S. & Chew, HE (2012). "Television in flux – Emerging Strategies for the Online Distribution of Television Programs," with Han Ei Chew, in R.S., Sharma, M., Tan and F., Pereira (eds.). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities, and Issues. Singapore: ICI Publishing, pp. 378-391. doi:10.4018/978-1-61350-147-4.ch030
"Explaining Prices Paid for Television Ad Time: The Purchasing Profile Model," with Hairong Li and W. Wayne Fu, in P.Y. Badillo and J.B. Lesourd (Eds.), The Media Industries and their Markets: Quantitative Analyses, Palgrave Macmillan, 2010, 171-194.
“Cost and Capability Drivers of Differences between Old and New Media”, with C. Ting, in A. Albarran, P. Faustino, and R. Santos (Eds.), The Media as a Driver of the Information Society: Economics, Management, Policies and Technologies, Lisbon: MediaXXI/Formalpress – Publicações e Marketing Lda, and Universidade Católica Editora, Unipessoal, Lda, 2009, pp. 37-51.
"Delivering Media Content in a New Technological Environment: An Exploration of Implications for Television Policy," in R. May (Ed.), New Direction in Communications Policy, Durham, North Carolina: Carolina Academic Press, 2009, pp. 137-150.
"Strategies to Exploit the Advantages of New Targeting Technologies: Realizing the Ad Revenue Potential of Media Audiences," in C. Dal Zotto and H. van Kranenburg, eds., Management and Innovation in the Media Industry," Edward Elgar Publishers, 2008, 131-150.
"New Value Chain," in C. Scholz and E. Eisenbeis, eds., Looking to the Future of Modern Media Management, Lisbon, Portugal: Formalpress, 2008, 95-101.
"Indexing Diversity," in P. Napoli, ed., Media Diversity, and Localism: Meaning and Metrics, Lawrence Erlbaum Associates, Publishers, 2007, 239-279.
Contributing author, Telecom Antitrust Handbook, American Bar Association, 2005. (Note: While the written contribution was about chapter length, contributing authors are listed but not identified with specific text in this publication.)
"Paradigms and Analytical Frameworks in Modern Economics and Media Economics," in A. Albarrran, S. Chan-Olmsted & M. Wirth, Handbook of Media Management and Economics, Lawrence Earlbaum Associates, Publishers, 2006.
"Conditional Expectations Communication and the Impact of Biotechnology," in S. Braman (ed.), Biotechnology and Communication: The Meta-Technologies of Information, Lawrence Earlbaum Associates, Publishers, 2004, 63-95.
"Broadband Deployment: Toward a More Fully Integrated Policy Perspective," with Johannes M. Bauer and Junghyun Kim, in A. Shampine (ed.), Down to the Wire: Studies in the Diffusion and Regulation of Telecommunications Technologies, Nova Science Press, 2003.
"Effecting a Price Squeeze Through Bundled Pricing," with Debra J. Aron, in S. Gillett and I. Vogelsang (eds.), Competition, Regulation, and Convergence: Current Trends in Telecommunications Policy Research, Lawrence Erlbaum Associates, Publishers, 1999.
"Conceptualizing Universal Service Policy: Definitions, Context, Social Process, and Politics," with Barbara A. Cherry. In B. Cherry, S. Wildman and A. Hammond IV (eds.), Making Universal Service Policy: Enhancing the Process Through Multidisciplinary Evaluation, Lawrence Erlbaum Associates, Publishers, 1999.
"Unilateral and Bilateral Rules: A Framework for Increasing Competition While Meeting Universal Service goals in Telecommunications," with Barbara A. Cherry. In B. Cherry, S. Wildman and A. Hammond IV (eds.)., Making Universal Service Policy: Enhancing the Process Through Multidisciplinary Evaluation, Lawrence Erlbaum Associates, Publishers, 1999.
"Review of Federal Universal Service Policy in the United States," with Barbara A. Cherry, in B. Cherry, S. Wildman and A. Hammond IV (eds.), Making Universal Service Policy: Enhancing the Process Through Multidisciplinary Evaluation, Lawrence Erlbaum Associates, Publishers, 1999.
"Towards a Better Integration of Media Economics and Media Competition Policy," in A Communications Cornucopia: Markle Foundation Essays on Information Policy, R. Noll and M. Price (eds.), Brookings Institution, 1998.
"Regulatory Standards: The Effect of Broadcast Signals on Cable Television," with James N. Dertouzos, in A Communications Cornucopia: Markle Foundation Essays on Information Policy, R. Noll and M. Price (eds.), Brookings Institution, 1998.
"The Economics of Minority Programming," with Theomary Karamanis, in A. Garmer, ed., Investing in Diversity: Advancing Opportunities for Minorities and the Media, The Aspen Institute, 1998.
"A Structure and Efficiency Approach to Reforming Access and Content Policy," with Karen D. Frazer, in C. Firestone and A. Garmer, eds., Digital Broadcasting and the Public Interest: Reports and Papers of the Aspen Institute Communications and Society Program, Aspen Institute, 1998.
"Interconnection Pricing and Network Competition," in Progress in Communication Science, Volume 15: Advances in Telecommunications Theory and Research, H. Sawhney and G. A. Barnett (eds.), Ablex, 1998.
"Funding the Public Telecommunications Infrastructure," with Bruce Egan, in Globalism and Localism in Telecommunications, E. Noam and A. Wolfson (eds.), Elsevier, 1997.
"Information Technology, Private Networks, and Productivity," in Private Networks and Public Objectives, E. Noam (ed.), Elcevier, 1996.
"One-Way Flows and the Economics of Audiencemaking," Audiencemaking: How the Media Create the Audience, J. S. Ettema and D. C. Whitney (eds.), Sage, 1994.
"The Economics of Trade in Recorded Media Products in a Multilingual World: Implications for National Media Policies," with Stephen E. Siwek, in The International Market in Film and Television Programs, Eli M. Noam (ed.), Ablex, 1993.
"Investing in the Telecommunications Infrastructure: Economics and Policy Considerations," with Bruce L. Egan, in the 1992 Annual Review of the Institute for Information Studies.
"Electronic Services Networks: Functions, Structures, and Public Policy," with Margaret E. Guerin-Calvert, in Electronic Services Networks: A Business and Public Policy Challenge, Margaret E. Guerin-Calvert and Steven S. Wildman (eds.), Praeger Publishers, 1991.
"The Economics of Industry-Sponsored Search Facilitation," in Electronic Services Networks: A Business and Public Policy Challenge, Margaret E. Guerin-Calvert and Steven S. Wildman (eds.), Praeger Publishers, 1991.
"Program Competition and Diversity in the New Video Industry," with Bruce M. Owen, in Video Media Competition: Regulation, Economics, and Technology, Eli M. Noam (ed.), Columbia University Press, 1985.
Papers in Published Conference Proceedings Refereed Conferences
"Government Policy and the Comparative Merits of Alternative Governance Regimes for Wireless Services," with C. Y. Ting and J. M. Bauer. In Conference Record: 2005 1st IEEE International Symposium on New Frontiers in Dynamic Spectrum Access Networks, 8-11 November 2005, Baltimore, MD, pp. 401-419.
"Broadband Uptake in OECD Countries: Policy Lessons from Comparative Statistical Analysis," with J. Kim and J. M. Bauer. TPRC (Communications Policy Conference), September 2003, Arlington, VA.
"Broadband Uptake in OECD Countries: Policy Lessons and Unexplained Patterns," with J. M. Bauer and J. H. Kim, 14th European Regional Conference on the International Telecommunications Society. Helsinki, Finland, August 2003.
Invited Papers in Conference Proceedings
"Program Competition and Advertising Strategies in the Age of Digital Television," in The Future of Digital Television: Market, Audience, and Policy, proceedings of the KISDI-KSJCS International Conference of the same title, held November 29, 2001, in Seoul, Korea, pp. 29-45.
"Communication Technology and Productivity: The Role of Education," Annual Review of Communication, National Engineering Consortium, Vol. XXXXVII (1993-94).
"Controlling Occupational Radiation: Alternatives to Regulation," with L.A. Sagan and R. Squitieri, presented at the International Symposium on Occupational Radiation Exposure in Nuclear Fuel Cycle Facilities, Los Angeles, CA, June 18-22 and published in proceedings of the same conference.
"Economic Issues in Mass Communication Industries," with J. N. Rosse, J. N. Dertouzos, and M. Robinson, presented at the FTC Symposium on Media Concentration, Washington, DC, December 14-15, 1978. Published in the proceedings of the same conference. Credited as a "with."
"Vertical Integration in Broadcasting: A Study of Network Owned-and-Operated TV Stations," SIE. No. 97, Department of Economics, Stanford University, also published in the Proceedings of the FTC Symposium on Media Concentration, Washington, DC, December 14-15, 1978.